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Minggu, 01 Mei 2011

BMW 5 Series "Refuel" reintroduces us to The Ultimate Driving Machine


The swagger is back at BMW. After more than a year of fooling around with "Joy" as a lead ad positioning, a new marketing team at the German automaker is re-emphasizing "The Ultimate Driving Machine" as the brand's central positioning. The 30-second ad contains what many BMW followers like - a fast car and a big plane. No, the plane, which looks to be a Boeing KC-135 Stratotanker, is not hovering so close to the 5 that it could fill the guy's coffee cup. But the CGI is good enough to pull off the visual trick.

Not much at all. Getting a story and message across in a 30-second TV ad is not easy. But BMW and this ad agency, Grey West, did a nice job of conveying a fuel efficiency story.

Strategy: BMW marketing chief Dan Creed, who took over at BMW North America a few months ago, is all about re-affirming "The Ultimate Driving Machine" as Bimmer's main message. At the New York Auto Show, he walked us to the front of BMW's stand to look at a giant rendering of the ad slogan, which dates back to the early 1970s. At last year's show, there was a giant banner that proclaimed "Joy of Driving." "We know there is a lot of joy in driving a BMW, but we are going to show it in pictures and film rather than say it," says Creed.

It's worth noting that as fun as this ad is, the message is about the 5 Series' fuel economy, not the horsepower. BMW is trying to broaden its message to be more inclusive of men and women, as well as tell its story about its investments in the South Carolina plant that produces X3 and X5. But Creed also wants the brand and the cars to show some leg when it comes to marketing and advertising. BMW remains an exciting brand, and a premiere stable of driving machines. That shouldn't be lost when telling the broader story.

BMW is kicking off a review for a new ad agency. It parted ways with Austin-based GSD&M late last year. New York-based Kirshenbaum Bond Senecal + Partners produced last February's Super Bowl ads. Grey West, which has handled BMW's retail and pre-owned advertising since 2008, produced the ad and will presumably get a crack at the whole enchilada.

Company: BMWa

Brand: BMW

Medium: TV

Ad Agency: Grey West

Product: 2011 5 Series

Campaign: 5 Series "Refuel"

Selasa, 26 April 2011

2011 BMW ALPINA B5 BI-TURBO TOURING


Enthusiasts might appreciate the fact that the 2011 BMW Alpina B5 Bi-Turbo is available as a coupé, convertible, touring or saloon vehicle. Also, rear-wheel and all-wheel drivetrain options are available for the car.


ALPINA automobiles are defined by their finely balanced mix of driving dynamics, comfort and everyday luxury. Add to that exceptional functionality and the result is the new BMW ALPINA B5 Bi-Turbo Touring – the quickest of its kind!

The Touring smartly combines the exclusive sophistication of the Saloon with pronounced functionality and versatility. Make no mistake, the Touring offers up to 1670 litres of storage space and an ingenious luggage compartment concept, despite its luxury high performance genes.


A finely honed suspension and chassis configuration combined with variable dampers makes for an exemplary ride comfort while simultaneously providing sharp handling and excellent high-speed stability.

The V8 Bi-Turbo accelerates the BMW ALPINA B5 Bi-Turbo Touring from 0-62mph in 4.8s while 700Nm of torque paired with the exceptional 8-speed Sport Automatic Transmission with SWITCH-TRONIC means power is always readily available. Modern, dynamic and well toned in appearance – the B5 Bi-Turbo Touring has all the right visual qualities to make it the perfect companion for business and leisure.


Generating 507hp (373 kW) at a moderate 5,500rpm, with a maximum torque of 700Nm available from 3,000 to 4,750rpm, the V8 powerplant provides sensational performance, pace and acceleration. Two Honeywell-Garrett turbochargers sit inside the V of the two cylinder banks, working in parallel to force-feed the 4.4l all-aluminium engine. Compared to its super-charged predecessor, this engine configuration delivers more torque over a broader range and improves throttle response at low revs.

To fully leverage the potential of the engine, an optimised indirect inter-cooling system (air-to-water / water-to-air) with short intake tracts increases inter-cooler through-flow.. The high-performance cooling package gains its thermo-dynamic efficiency through the use of a large-volume low-temperature inter-cooler, as well as two water-to-air inter-coolers placed close to the engine.


Direct injection and Double-VANOS contribute to the B5 Bi-Turbo’s class-leading emissions and economy in the super saloon segment: 10.8 l/100km and 252g/km CO2 (Combined cycle ECE Norm).

High levels of torque combined with eight speeds makes for ultimately smooth gear changes with no noticeable interruption to the delivery of power in Automatic Mode – only the accompanying acoustics and the dynamic rev counter provide feedback as to the workings of the transmission. 700Nm of torque allow the BMW ALPINA B5 Bi-Turbo Touring to glide along in a high gear even at low speeds, benefitting both comfort and fuel economy. In Sport Mode a completely different character emerges, gear changes are virtually immediate.

The new BMW ALPINA B5 Bi-Turbo Touring evolves typical ALPINA virtues and design cues in a new and convincing fashion, with a refreshing and dynamic appearance.

Self-assured and powerful, the new front commands attention with decidedly aggressive, aerodynamic lines and wide openings. Clearly exhibiting family heritage, the B5 Bi-Turbo carries it’s two double-ended tailpipes neatly integrated into the rear valance, a discreet rear diffuser completing the silhouette.

In combination with the rear spoiler, all aerodynamic components interplay to yield a remarkable reduction in lift of up to 60 % at the front and 30 % at the rear, providing excellent levels of high-speed stability and safety.

The interior offers a luxurious level standard equipment and delights with discreet touches which hint at the BMW ALPINA B5 Bi-Turbo Touring exclusive pedigree. Leather upholstery, versatile and adjustable Comfort seats, excellent multimedia navigation system with Bluetooth and Xenon headlights ensure the driver’s and passengers’ well-being. The SWITCH-TRONIC steering wheel, hand-stitched with finest LAVALINA leather, features an electrically-adjustable steering column while the exclusive ALPINA instruments with black-panel LCD technology luminate in their typical blue design. The classic ALPINA luxury Myrtle wood provides a warm ambience – found only on the USA’s Pacific Coast it is cultivated from dedicated Laurel tree groves.

Connection technology savvy than previous art engine and transmission, BMW Alpina Bi-Turbo B5 astonishing numbers: only 4.7 (Touring: 4.8) seconds from 0 to 100 km / h / 0-62mph taking the road to a top speed of 307 km / h / 191 km / h (Touring: 303 km / h / 188 mph). great stopping power in the form of high-performance vented brakes (front: 345mm/14.6in 374mm/14.7in, rear) ensures braking is synonymous with sports car racing clean.

Working with 20-inch wheels and tires, it produces a very balanced chassis setup and direct approach has been pushing this sport only for the suspension by hand in a manner consistent agile. 255/35 mounted on heavy-light 20 “Alpina CLASSIC non run-flat tires, size 285/30 ZR20 ZR20 Michlin Pilot large front and back of the representatives of the latest technology, ultra-high performance tires available today., They are on 2/3rds of surface features soft compound (middle) and a mixture of hard 1/3rd (hips and external) that exist. This blend is an excellent durability, with typical hard in high performance vehicles, but offers an excellent grip when wet stairs stability . Enhancement and strengthening of new technology offers the band is less likely to suffer from rising temperatures that the loss of grip in the dry.

Rabu, 06 April 2011

Extrime Modification BMW 645

BMW, I think this car is an elegant car, but this car has been modified, and I think this car is not elegant anymore but cars killer awesome, wow, this car modifications like alient. Shape and color Very Spooky but very extrime.

Let's see ...