Minggu, 01 Mei 2011

BMW 5 Series "Refuel" reintroduces us to The Ultimate Driving Machine


The swagger is back at BMW. After more than a year of fooling around with "Joy" as a lead ad positioning, a new marketing team at the German automaker is re-emphasizing "The Ultimate Driving Machine" as the brand's central positioning. The 30-second ad contains what many BMW followers like - a fast car and a big plane. No, the plane, which looks to be a Boeing KC-135 Stratotanker, is not hovering so close to the 5 that it could fill the guy's coffee cup. But the CGI is good enough to pull off the visual trick.

Not much at all. Getting a story and message across in a 30-second TV ad is not easy. But BMW and this ad agency, Grey West, did a nice job of conveying a fuel efficiency story.

Strategy: BMW marketing chief Dan Creed, who took over at BMW North America a few months ago, is all about re-affirming "The Ultimate Driving Machine" as Bimmer's main message. At the New York Auto Show, he walked us to the front of BMW's stand to look at a giant rendering of the ad slogan, which dates back to the early 1970s. At last year's show, there was a giant banner that proclaimed "Joy of Driving." "We know there is a lot of joy in driving a BMW, but we are going to show it in pictures and film rather than say it," says Creed.

It's worth noting that as fun as this ad is, the message is about the 5 Series' fuel economy, not the horsepower. BMW is trying to broaden its message to be more inclusive of men and women, as well as tell its story about its investments in the South Carolina plant that produces X3 and X5. But Creed also wants the brand and the cars to show some leg when it comes to marketing and advertising. BMW remains an exciting brand, and a premiere stable of driving machines. That shouldn't be lost when telling the broader story.

BMW is kicking off a review for a new ad agency. It parted ways with Austin-based GSD&M late last year. New York-based Kirshenbaum Bond Senecal + Partners produced last February's Super Bowl ads. Grey West, which has handled BMW's retail and pre-owned advertising since 2008, produced the ad and will presumably get a crack at the whole enchilada.

Company: BMWa

Brand: BMW

Medium: TV

Ad Agency: Grey West

Product: 2011 5 Series

Campaign: 5 Series "Refuel"

Nissan Versa 2012 Review


The new Nissan Versa Sedan looks small from exterior but it’s big from inside. 2012 Nissan Versa equip with more fuel efficient from 33 miles per galon, Smart technology with next-generation efficiency.


According to information we received, this car will be released in autumn 2011, and the following is information about the performances, specifications, features, and the 2012 Nissan Versa competitors. This car is a very strange car in the market because sales are always better than expected, this may be because that is the Nissan Versa hatchback at affordable prices with a niche market that is relatively easy. 


For 2012 Nissan Versa model, Nissan will launch four-door sedan that was recently unveiled at the Guangzhou Auto Show in China and branded as the Nissan Sunny. It will retain many features of the current model and option package, but from first glance appears to be a vehicle almost entirely new.

Transportation of family and all friend, the designers of the new Nissan Versa sedan for five passengers was attempting to combine the convenience of a high level of comfort and refinement. It also provides an unexpectedly available for entertainment and connectivity features like Bluetooth®, navigation system 5-inch touchscreen, Satellite Radio and iPod ® / USB interface.


Model 2012 Nissan Versa is a sedan only, and the cabin height of the hatchback has been abolished. 2012 Nissan Versa will have a very slim outside appearance that was originally going to confuse the audience. The design is very sporty, if anything that resembles a concept version of Toyota Corolla future. Many experts have made various preparations is seen as a replacement eventually to model Sentra and Versa surprise is felt as the name will be recorded for all-new subcompact.

The machine will come standard and a list of standard interior features, Nissan is keeping a rather guarded secret. Hatchback currently has a 122 engine horsepower 4-cylinder and would seem appropriate to model clothing 2012 Nissan Versa with the same powertrain, but Nissan may consider slightly larger engine, or at least offer an uplevel trim. Read also: 2012 Nissan Sentra.


Because it is designed very differently than the current sedan or hatchback, airbag configuration will change, because the cabin is now a completely different shape. 2011 Sedan models have six airbags and Brake Assist is combined with Vehicle Dynamic Control. There is no reason to think that Nissan will eliminate this feature or to change them because of this configuration becomes standard on more vehicles worldwide, even in the economy segment of the industry price.

Exterior features also include a fixed roof antenna, Body color front and rear fascia and grille available chrome-accented, black-out B-pillars, chrome door handles and fog lamps. 2012 Versa Sedan is available in eight exterior colors, including metallic blue, Onyx, Super Black, Brilliant Silver, Magnetic Gray, red brick, fresh powder and titanium.

Because of its sporty appearance, the 2012 Nissan Versa will have the buyer try to find out what’s vehicle classification Indeed subcompact entry, but given all the changes, price sticker is still unknown. 2011 Versa sedan starts under $ 10,000, but if the model 2012 Nissan Versa is much higher then that means the Versa will compete directly against the 2012 Chevrolet Aveo, Toyota Corolla and Kia Rio possible. All have a miniscule engine fuel economy is good and some additional important, but the question is whether buyers wanted a sporty, almost striking a vehicle more visible in low-end.

New Nissan Versa 2011 Review


The 2011 Nissan Versa certainly has that bargain-basement price thing down (it is one of the cheapest cars on sale in the United States), yet a penalty box it most certainly is not. If all you're looking for is simple, safe, spacious, comfortable and, yes, cheap transportation, then the Versa might be all you need.


More changes are light for the 2011 Nissan Versa: antilock brakes are now included with the upgraded 1.6 sedan trim, while the 1.8 S sedan gains a six-disc CD changer.

Nissan Versa is available in four-door sedan and hatchback body styles and its most basic models offer little in the way of convenience features. If you opt for the cheapest trim level, you'll be cranking your own windows, climbing across seats to unlock doors and humming to your own tunes because there are neither power accessories nor even a radio. But you still get enough space for four 6-footers, comfy seats, a soft ride, a nicely crafted interior and a large trunk.


Stepping up to the higher trim levels gets you common features like power accessories, air-conditioning and a radio. But the Versa is one of the few cars in its price range to offer such items as keyless ignition/entry, a navigation system, an iPod interface and Bluetooth. In other words, depending on your preference, the Versa can be either bare-bones transportation or one of the best-equipped small cars on the market.

If there is a downside to the Versa, however, it's that this car represents simple transportation and nothing more. If you're OK spending more than the least amount of money possible and are looking for something with both visual excitement and energetic driving, subcompacts like the Ford Fiesta, Honda Fit and Mazda 2 will make the Versa seem dowdy and forgettable. The Honda ironically offers more versatile passenger and cargo compartments as well. Yet no matter which of these bargain-basement cars you go for, rest assured that you won't be sentencing yourself to years in a penalty box.

The 2011 Nissan Versa is a subcompact car available in sedan and hatchback styles. The two lowest trims -- 1.6 Base and 1.6 -- are sedan only, while the 1.8 S and 1.8 SL can be had as a hatchback as well.

The 1.6 Base lives up to its name with scarcely any convenience equipment, providing only 14-inch steel wheels, a tilt steering wheel, intermittent wipers and four audio speakers (but no stereo to go along with them). The 1.6 adds air-conditioning, antilock brakes (optional on Base) and the option to get an automatic transmission.

The 1.8 S trim adds 15-inch steel wheels, power mirrors, cushier front seats and a stereo with a six-disc CD changer and an auxiliary audio jack. The Power Plus package adds power windows and locks, keyless entry, cruise control and padded door armrests.

The 1.8 SL adds 15-inch alloy wheels, a height-adjustable driver seat, upgraded cloth upholstery, front and rear center armrests, 60/40 split rear seatbacks (sedan) and a six-speaker stereo. The sedan's Convenience package adds keyless ignition/entry, Bluetooth and a leather-wrapped steering wheel with audio controls. The Hatchback's Premium package is basically the same thing, but adds 16-inch alloy wheels. An auto-dimming rearview mirror and interior ambient lighting are optional on the 1.8 S (sedan only) and 1.8 SL; the hatchback can also be equipped with a sunroof. Finally, the 1.8 SL can be equipped with a navigation system that includes a small touchscreen, real-time traffic, an iPod interface and satellite radio.

The 2011 Nissan Versa has a remarkably roomy cabin. Headroom is plentiful thanks to the car's tall roof, and generous legroom allows 6-foot passengers in both the front and rear seats to sit comfortably. Looks-wise, the car's interior is quite bland, but overall interior quality is high. The controls are simple and easy to use, and optional items like keyless ignition/entry, Bluetooth and satellite radio are welcome goodies in this budget-friendly car.

Thanks to its softly tuned suspension, the 2011 Nissan Versa offers the sort of pillow-like ride that's usually reserved for much larger cars. It handles with enough agility to suit most drivers, but those seeking a more engaging driving experience will be better served by the Ford Fiesta, Honda Fit or Mazda 2.

Both the Versa's engine choices pack a solid midrange punch, making them capable performers around town and on the freeway. We're not huge fans of the six-speed manual transmission that comes with the 1.8 S -- the low-effort clutch can be difficult to modulate -- and the four-speed automatic is similarly uninspiring. We'd recommend going with either the 1.6's five-speed manual or the SL's hatchback's CVT.

Cadillac SRX 2012 Review


Cadillac has officially announced a host of changes for the 2012 SRX crossover, including a new standard engine – General Motors' 3.6-liter direct-injected V6. This powerplant will serve as the only available engine on the SRX here in the United States, replacing both the base 3.0-liter V6 and 2.8-liter turbocharged V6 that was axed earlier this year.

The 2012 Cadillac SRX and the 2011 Cadillac SRX is a luuxry crossover SUV, and for 2012 Cadillac SRX Luxury Crossover SUV will be sold in price range $ 33,330 – $ 48,540. Model of 2012 Cadillac SRX Luxury Crossover SUV has undergone several changes from the 2012 model Cadillac SRX Luxury Crossover SUV, the most famous of these changes is a more powerful engine. In addition, interior features, exterior feauteres, safety features, and warranty is almost the same as the previous 2011 model.

Under the hood of the 2012 SRX, the 3.6-liter mill produces 300 horsepower and 260 pound-feet of torque – increases of 35 hp and 37 lb-ft over the anemic 3.0-liter engine that served as the base engine when the SRX was refreshed for the 2010 model year. The new V6 offers the same amount of horsepower as the discontinued 2.8-liter turbocharged unit, though it's down on torque by 35 lb-ft.

In addition to its new heart, the 2012 SRX will offer standard Bluetooth connectivity on all models, and a standard heated steering wheel on luxury, performance and premium trims. Additionally, performance and premium trim levels get a new 20-inch wheel option. Pricing will be announced in a few months when the 2012 SRX officially starts production. GM's official press blast is available after the jump.

Summary of 2012 Cadillac SRX Luxury Crossover SUV
Choosing a Cadillac could be a great decision if your goal is to have a reliable luxury car. Newer model engine plans to be buried concerns raised previously little machine the size of the old model. Performance and increase endurance levels of the 2012 model year Cadillac SRX makes this a big improvement. Some other car models to consider, in addition to 2012 Cadillac SRX include: Lexus RX 350, the Acura RDX, Audi Q5 and Volvo XC60.